How can a digital experience reshape the visibility and importance of a channel of the US Army?
My Role: Senior UX Designer
My Duties: interaction design (wireframes), content strategy
Project Overview: We were asked to create a digital experience for US Army’s National Guard. The experience must show prospects that the Army National Guard does more for their communities than they ever imagined through an inspirational digital experience that differentiates the Guard from other ways to serve in the Army.
Solution: We were given the task of making the National Guard visible and accessible to potential women and men recruits across the country.
We created a microsite featuring an interactive map of the USA that continually aggregates news coverage on the National Guard over history, and that users can organize by date and location. The microsite expanded on the idea that National Guard is living and breathing by increasing the conceptions of National Guard and their heroic actions across the country - state by state - in a time when people tend to forget the magnitude of the reach the organization has had over history.
Taking National Guard’s founding mission (“always ready to defend the American way of life in the event of an emergency.") as a stepping stone, we allowed people around the country to explore the National Guard through time and come via to an understanding that recruitment to this channel of the US Army doesn’t need to be a full-time experience, but nonetheless will make a great impact on the country.