Selected work
Selected work
Also worked on
Meta Quest: Football fans in VR
USPS Operation Santa
Brown University Alumni website
Pearson REVEL
Harley-Davidson shopping tools
Happy to talk through any of these.
About
I’m an experience strategist who leads with research. I turn ambiguous questions into decisions teams actually ship.
10+ years turning messy, high-stakes questions into decisions leaders act on. The last six were at Meta, across Meta Quest, Meta AI, Connect, Cannes Lions and Meta’s business products.
I own research end to end, pairing qualitative depth with behavioral and product data. Before Meta, I worked agency-side for USPS, Harley-Davidson, Coca-Cola and American Express.
I’m AI-native. I built a synthetic research platform that’s now part of Meta’s central research tools.
At heart, I want to make technology simpler for the people who use it.
Core methods
Experience
10+ years of strategy and research, from agency to Meta.
Me
Sr. Experience Strategist, Creative X
Built the creative strategy and research practice for Meta’s global marketing org, shaping Ads Manager, Business AI, and consumer launches like Meta Quest and Connect.
MR
Senior UX Researcher + Designer
Led qualitative research and experience strategy for USPS, Coca-Cola, the U.S. Army and ADT, turning user insight into direction for senior stakeholders.
ML
Senior UX Researcher + Designer
Ran usability research and prototype testing that reshaped Harley-Davidson’s shopping tools, with research for E*TRADE and Banner Health.
Su
Senior UX Designer
Brought user research into design for American Express, Bank of America, Brown and Duke, shaping digital experiences from idea to launch.
Pe
UX Designer
Designed digital learning products for Pearson, working with user research to turn findings into clear UX solutions.